Pukka teams up with Do Nation to support the 'Tea time' pledge
11th April 2017
Did you know?
32 million litres of water are boiled every day in the UK only to go cold again? That’s a lot of time waiting for a kettle to boil when you could be using that time for you.
Pukka has teamed up with Do Nation, a social enterprise inspiring people to make pledges towards more sustainable ways of living. Make the ‘Tea time’ pledge and commit to only boiling the water you need in your kettle for two months and see how many extra moments of calm you can create.
What’s more, our friends at Do Nation have worked out that collectively, UK tea drinkers could save nearly £1 million a day in electricity savings by only boiling what’s needed.
Pukka's giving back
As a big Pukka thank you for joining our movement for a happier planet, when reaching the first 3,000 pledges, we will give back to the Soil Association’s Food for Life programme.
Food for Life teach kids about nature and how to grow and eat healthy food – our donation as a result of your pledges will supply ‘grow at home herbs kits’ for kids to apply their newly acquired knowledge at home.
So what’s not to love? More time for you, a healthier planet and herbs for kids.
You can learn more about this unique partnership in Hermione’s guest blog below.
Hermione Taylor - Founder of Do Nation:
We are building a movement of people taking action towards a more sustainable future. We’ve developed an online pledge platform built on the best behavioural science, designed to help people form healthy habits for people and planet. When making a pledge, our users can choose from a menu of over 50 Do Actions. One of the most popular Do Actions is ‘Tea time’ – to boil less water in your kettle.
Collaboration is the key. When we’re all working towards the same bloomin’ huge goal, it makes total sense to unite our efforts. For us at Do Nation, as a tiny two-man band on a mission to help make sustainability mainstream, collaboration is absolutely critical. That’s why we’re so excited to announce a new partnership between Do Nation, Pukka Herbs and the Soil Association.
To incentivise people to record and share their pledges, Pukka are teaming up with the Soil Association to introduce a novel form of ‘match funding’ action: if 3,000 people pledge to do ‘Tea time’, Pukka will support the Soil Association’s Food for Life programme to get families gardening this summer. Pukka will help the Soil Association to create free guides, jam-packed full of hints and tips to help families discover their green fingers and enjoy growing herbs together, whether it’s in a garden, on a balcony or even a windowsill.
Through collaborations like this we all win: Pukka, Soil Association, Do Nation, our communities, and of course, the planet.